Seeing Through the Illusion: Understanding Apple’s Mastery of the Media“Beautifully, unapologetically plastic.” “Feature for feature, it’s identical to iPad Air in every way.” “Just avoid holding it in that way.” Apple’s public relations (PR) department is probably the best in the world — certainly more impressive at shaping and controlling the discussion of its products than any other technology company. Before customers get their […]<img alt="" border="0" src="
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Seeing Through the Illusion: Understanding Apple’s Mastery of the Media
