iPhone 6 launch drove a quarter billion dollars in accessory sales in two weeks<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='
http://www.imore.com/iphone-6-launch-drove-quarter-billion-dollars-accessory-sales-two-weeks' title="iPhone 6 launch drove a quarter billion dollars in accessory sales in two weeks"><img src='
http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2014/10/iphone_6_apple_cases_1.jpg?itok=1N3FBMMQ' />[/url]</p> <p>The launch of the <a href="
http://www.imore.com/iphone-6" title="iPhone 6: Everything you need to know">iPhone 6[/url] and <a href="
http://www.imore.com/iphone-6-plus" title="The latest news, reviews, and tips for iPhone 6 Plus users">iPhone 6 Plus[/url] were bonanzas for Apple, with more than 10 million devices sold in the first weekend, but the new devices were also a huge boon to mobile device accessory makers. According to an analysis by the NPD Group, accessory sales in the two weeks following the new iPhones' September 19th launch surged by 43%, hitting $249 million.</p> <!--break--> <p>For comparison's sake, the launch of the <a href="
http://www.imore.com/iphone-5s" title="iPhone 5s: Everything you need to know">iPhone 5s[/url] and
iPhone 5c a year saw a more modest (but still substantial) bump of 17% to $195 million for the two weeks that followed.</p> <p>Unsurprisingly, it was screen protectors and cases that drove the majority of the increase:</p>
<p>Screen protector revenue increased 120 percent versus the pre-launch period, and cases increased 78 percent in revenue and 63 percent in units. Other accessory categories saw growth, but not near the levels of the protection devices; revenue for mobile power products grew 5 percent, headphones with microphones were up 10 percent, and Bluetooth speakers increased 5 percent.</p>
<p>You can, of course, check out a wide variety of
accessories for the iPhone 6 and
iPhone 6 Plus, including cases, pouches, headphones, and more, at the
iMore Store.</p> <p>Source:
NPD</p> </div></div></div><div id="comment-wrapper-nid-27606"></div><img width='1' height='1' src='
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Source:
iPhone 6 launch drove a quarter billion dollars in accessory sales in two weeks
