Ello makes its ad-free promise a legal one, too<article>
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It’s one thing to say your social network will never be like Facebook, it’s another to enshrine that promise in legal documents. Ello, a social site whose
claim to fame is an anti-ad manifesto, is doing just that by filing to become a
public benefit corporation.</p><p>
A benefit corporation is a company that chooses to be socially conscious of how its decisions affect not just shareholders or investors, but also its
customers, employees, and the environment. Ello won’t get any tax benefits for being a do-good social network, but the charter the company filed prevents
current and future investors and owners from ever profiting from ads or user data.</p><p class="jumpTag"><a href="/article/2837900/ello-makes-its-ad-free-promise-a-legal-one-too.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Ello makes its ad-free promise a legal one, too
