Automated iAd sales begin with a trio of partners

Automated iAd sales begin with a trio of partners

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/automated-iad-sales-begin-trio-partners' title="Automated iAd sales begin with a trio of partners"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2014/11/iad-page-iphone6-hero.jpg?itok=4XeNffG9' />[/url]</p> <p>Apple's official expanding the breadth of iAd ad system for <a href="http://www.imore.com/iphone-6" title="iPhone 6: Everything you need to know">iPhone[/url] and <a href="http://www.imore.com/ipad-air-2" title="All the latest iPad Air 2 news and reviews">iPad[/url] by partnering with three established advertising firms: Rubicon Project, MediaMath, and AdRoll. The first actually posted the news two days ago, and now we're learning more about the full extent of the collaboration that will bring more advertisers into the iAd fold, possibly helping boost revenues for both developers using Apple's advertising platform and for Apple themselves.</p>  <p>MediaMath cites 250,000 apps on iOS devices in more than 100 nations as the reach advertisers will see through them and iAd:</p>

<p>MediaMath clients who incorporate iAd into their digital marketing efforts will be able to engage consumers with rich ad experiences across a wide range of mobile devices. The offering allows advertisers to leverage Apple's exclusive targeting data or automatically find the best audiences for a given ad using insights from billions of Apple transactions. MediaMath clients will also benefit from streamlined campaign setup & management, a wide range of reporting including metrics from tap-through rates to video completes, simplified billing, and early access to new features and functionality.</p>