Which search engine should be crowned king of Mobile Safari?<article>
<section class="page">
<p>
In the search engine game, it’s all about eyeballs. Google, Yahoo, and Microsoft rake in billions each year from search ads, and now those companies are competing to be the default search engine in Mobile Safari on your iPhone and iPad.</p><figure class="medium right">
<img src="
http://images.techhive.com/images/article/2014/11/safari_settings-100533070-medium.png" height="534" width="300" alt="safari settings"/>
<figcaption><p>It's easy to change Safari's default search engine. </p></figcaption>
</figure>
<p>
Until now it’s always been Google, but according to
a report in The Information (subscription required), that deal expires in 2015. Its sources say Apple’s Eddy Cue has entertained pitches from both Yahoo and Microsoft, maker of Bing. Currently,
Bing actually powers Yahoo’s search in return for a cut of its ad revenue, although Yahoo and Bing do compete to get your eyeballs in the first place. Bing is used by both Siri on iOS and Spotlight on your Mac.</p><p class="jumpTag"><a href="/article/2852894/which-search-engine-should-be-crowned-king-of-mobile-safari.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
Source:
Which search engine should be crowned king of Mobile Safari?
