Swatch CEO needs to stop talking and start shipping<article>
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<p>In the absence of an actual smartwatch to show off, Swatch CEO Nick Hayek keeps dialing up the anti-Apple rhetoric.</p><p>“The Apple watch is an interesting toy, but not a revolution,” Hayek told Swiss newspaper
Tages Anzeiger, as
translated by The Guardian. Hayek then lamented how most smartwatches must be recharged every night, while promising that Swatch’s eventual smartwatch will include a battery that lasts nine months.</p><p>Hayek also said Swatch won’t bother to include any fitness tracking features in its watch, saying he “cannot accept the responsibility of whether my device warns a customer in time before a heart attack.” Nonetheless, Hayek also felt the need to belittle the
billion-dollar fitness wearable business, saying that “the user immediately loses control of all their data.” (As
AppleInsider points out, Apple encrypts all fitness data on the device, and offers tight controls on how that data can be shared.)</p><p class="jumpTag"><a href="/article/2975047/gadgets/swatch-ceo-needs-to-stop-talking-and-start-shipping.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Swatch CEO needs to stop talking and start shipping
