The iPhone Upgrade Program is all about keeping you in Apple’s ecosystem<article>
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<p>New iPhones, new iPads, new Apple TV—there wasn’t a lot in this week’s Apple event that wasn’t expected, save perhaps the fine details of implementation here and there. But it’s always interesting when there’s something that
wasn’t telegraphed, and this time around that surprise was a brief mention of a new initiative from Apple towards the end of the presentation:
The iPhone Upgrade Program. </p><p>This isn’t the first time Apple has tried to put its own spin on the phone-buying process, but it might be the company’s best attempt at doing so, and it points to an overriding philosophy where Apple wants to control as much of your experience as possible. </p><p class="jumpTag"><a href="/article/2983168/apple-phone/the-iphone-upgrade-program-is-all-about-keeping-you-in-apple-s-ecosystem.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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The iPhone Upgrade Program is all about keeping you in Apple’s ecosystem
