Steve Ballmer explains laughing at the iPhone; Microsoft prototyped a Touch Bar in 2009 [Video]<div class="feat-image">
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<p>In the list of moments you’re never going to live down, <a href="
https://www.youtube.com/watch?v=qycUOENFIBs" target="_blank">literally laughing[/url] at Apple’s launch of the iPhone has to be right there at the very top. Nine years on, former Microsoft CEO Steve Ballmer has told <a href="
https://www.bloomberg.com/news/articles/2016-11-04/steve-ballmer-says-smartphones-broke-his-relationship-with-bill-gates" target="_blank">
Bloomberg[/url] that Apple made it work thanks to a smarter business model.</p>
<p class="p1"><span class="s1">“I wish I’d thought about the model of subsidizing phones through the operators,” he said. “You know, people like to point to this quote where I said iPhones will never sell, because the price at $600 or $700 was too high. And there was business model innovation by Apple to get it essentially built into the monthly cell phone bill.”</span></p>
<p>Microsoft was very late to move into the hardware business, despite creating a number of prototypes over the years – including something remarkably similar to Apple’s new Touch Bar, created back in 2009 …</p>
<p> <a href="
https://9to5mac.com/2016/11/04/microsoft-versus-apple-smartphones/#more-453211" class="more-link">more…[/url]</p>
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Steve Ballmer explains laughing at the iPhone; Microsoft prototyped a Touch Bar in 2009 [Video]