Jony Ive denies that Apple is turning into a luxury company

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Jony Ive denies that Apple is turning into a luxury company

<p>Jony Ive sure loves his designer goods, but don’t suggest to him that products like the new high-end Apple Watch Hermès are turning Apple into a luxury company. “We don’t think in those terms,” Ive says in a new interview. “I’m not comfortable with words like exclusive.” This from the guy who made a $17,000 […]</p><p>(via <a rel="nofollow" href="http://www.cultofmac.com">Cult of Mac - Tech and culture through an Apple lens[/url])</p><br clear='all'/>

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Source: Jony Ive denies that Apple is turning into a luxury company