We need VIP for all messaging, not just MailVIP lets you create a separate group and notification priority for the contacts that matter the most to you. But only in Mail. That's not enough. Mail's VIP — short for Very Important Person — feature is great. It lets you "star" the people most important to you, thus enabling sound, vibration, and Lock screen notifications solely for them. It's a terrific way to make sure you're alerted when you get email that matters, yet avoid being interrupted when it doesn't. It's so good that it's a pity it's currently limited to just the Mail app. But maybe iOS 10 could change that? Imagine a VIP setting that existed on the system-level, as a part of Contacts far beyond Mail. That way, you could make sure those same VIPs get priority notification status in Messages and conceivably Twitter, Facebook Messenger, WhatsApp, Snapchat, LINE, and any and every other service capable of tying into it. The line between notification and interruption is fuzzy. To paraphrase a line from The Incredib...<br clear='all'/>
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We need VIP for all messaging, not just Mail