Apple design chief Jony Ive rules out touchscreen Macs<article>
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<p>PC makers have fully embraced
touchscreen laptops and desktops, but don’t expect Apple to head down that road.</p><p>Last week, the company introduced
two MacBook Pros that feature
slim OLED displays to replace the keyboard’s function keys. Apple launched its latest products just one day after Microsoft unveiled its massive
Surface Studio desktop designed for creative professionals, a demographic once solidly in Apple territory. Why didn’t Apple go fully touchscreen with its new MacBooks? Is the Touch Bar an interim step, a sign that Apple is unsure of its footing?</p><p class="jumpTag"><a href="/article/3136758/hardware/apple-design-chief-jony-ive-rules-out-touchscreen-macs.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple design chief Jony Ive rules out touchscreen Macs