New 'Fumble' ad shows the iPhone 12 can take a dive into the pavementThe iPhone 12 can really take a beating.
What you need to know
Apple has released a new ad titled Fumble.
The ad highlights the strength of Ceramic Shield, the new glass that protects the front of the iPhone 12 lineup.
Apple has debuted another iPhone ad that aims to highlight the strength of the new Ceramic Shield that protects the front display of the iPhone 12 lineup.
The new ad, titled Fumble, shows a woman who goes all out in attempting to prevent her new iPhone 12 from taking a dive into the sidewalk. She is unsuccessful but thankfully, due to the Ceramic Shield, her iPhone is unharmed. The ad ends with Apple telling everyone to "Relax, it's iPhone."
iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone.
The song featured in the new ad is "The Conference" by Nitin Sawhey. Below is the song on Apple Music if you want to check it out or add it to your library:
Fumble is the second ad that Apple has created to highlight the new Cer...
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New 'Fumble' ad shows the iPhone 12 can take a dive into the pavement
