Substack updated its app to make it even more like TikTok<p>Substack is taking one more step towards becoming an all-in-one social media / creator platform by adding a vertical video feed to its app. Technically, the new TikTok-style feed is a redesign of the existing <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="
https://post.substack.com/p/introducing-substack-originals-and">Media tab[/url] that the company added to the app in 2024, but either way Substack's intentions are clear: It wants a piece of the short-video pie currently being shared by Instagram, TikTok and YouTube.</p>
<p>The feed features scrollable videos from creators you're subscribed to and others that have been algorithmically suggested. Multiple forms of short-form content can be included, like videos posted through <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/substacks-twitter-esque-notes-feature-has-officially-launched-172646913.html">Substack Notes[/url], the company's Twitter-esque microblogging feature, clips from longer video posts and eventually previews of podcasts.</p>
<span id="end-legacy-contents"></span><p>Adding multimedia features like podcasts and videos has been a boon to creators, according to Substack. The company says that "82% of Substack’s top-earning writers are using multimedia, up from just over 50% last April." Supporting short-form videos is an attempt to push things even further.</p>
<p>Substack added <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:3;pos:1" class="no-affiliate-link" href="
https://on.substack.com/p/video-on-substack">support for native video[/url] in 2022, <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:4;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/substack-adds-new-video-tools-to-compete-with-patreon-and-youtube-202025605.html">expanded those features[/url] in 2023 and more recently, gave creators the ability to <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:5;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/entertainment/streaming/substack-is-now-letting-all-publishers-broadcast-live-video-165321645.html">host live video streams[/url] in 2024. The company has been pretty upfront that it views Substack as a home for more than just newsletters, and it's been trying to <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:6;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/substack-is-trying-to-lure-tiktok-stars-to-its-platform-130052380.html">court TikTok creators[/url] specifically since at least 2024. </p>
<p>Redesigning the Substack app gives subscribers a new way to find creators to follow, and makes the platform a better home for a whole new type of creator. The timing of Substack's change is purposeful. The extra breathing room <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:7;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/big-tech/trump-delays-tiktok-ban-for-at-least-75-days-via-executive-order-014523110.html">President Trump gave TikTok[/url] by not enforcing the app's ban is supposed to end in April, meaning there could be room for alternative vertical video apps.</p>This article originally appeared on Engadget at
https://www.engadget.com/social-media/substack-updated-its-app-to-make-it-even-more-like-tiktok-193415204.html?src=rssSource:
Substack updated its app to make it even more like TikTok
