Max rebrands again, and this time it finally succeeds<div class="feat-image">
</div><p>HBO Now gave way to HBO Max, which later became Max—and now, Max is getting its HBO vibes back with yet another rebranding. This go-around is mainly about color changes, but it just might be the most successful rebrand yet for the streamer.</p>
<a data-layer-pagetype="post" data-layer-postcategory="hbo-max,max" data-layer-viewtype="unknown" data-post-id="996254" href="
https://9to5mac.com/2025/04/01/max-rebrands-again-and-this-time-it-finally-succeeds/#more-996254" class="more-link">moreâ
Max rebrands again, and this time it finally succeeds
