Apple shoves F1 movie ad into Wallet<p>Apple's <a data-i13n="cpos:1;pos:1" href="
https://www.engadget.com/entertainment/tv-movies/f1-the-movie-review-a-shameless-apple-ad-that-will-blow-your-socks-off-144808364.html">
F1 movie[/url] opens in theaters on June 27, and the company really wants you to know about it.</p>
<p>On Tuesday morning, Wallet users noticed an Apple Pay notification that was both a coupon and an advertisement for the racing film. It offered "$10 off 2+ tickets to
F1 The Movie at Fandango." When they clicked "Get tickets now," they were taken to a dedicated Fandango link that instructed them to use the promo code "APPLEPAYTEN" as well as use Apple Pay to receive their discount.</p>
<span id="end-legacy-contents"></span><p>Not everyone likes being advertised to in such a forceful manner, and while it's not nearly as bad, it's reminiscent of the U2 album fiasco. In 2014, <a data-i13n="cpos:2;pos:1" href="
https://www.engadget.com/2014-09-09-apple-u2-exclusive-free-album.html">
Apple pushed U2's album[/url]
Songs of Innocence to the devices of every iTunes user in the world. Over <a data-i13n="cpos:3;pos:1" href="
https://www.engadget.com/2014-10-09-u2-downloads.html?ncid=rss_truncated">
81 million[/url] users received the free album, and it <a data-i13n="cpos:4;pos:1" href="
https://www.engadget.com/the-morning-after-bono-finally-apologizes-for-that-free-i-tunes-u-2-album-111505591.html">
did not[/url] go over well.</p>
<p>The budget for
F1 was, by some reports, as high as $200 to $300 million, though its lead producer and director have both <a data-i13n="cpos:5;pos:1" href="
https://deadline.com/2024/07/jerry-bruckheimer-joseph-kosinski-f1-movie-formula-apple-one-brad-pitt-lewis-hamilton-1236001989/">
disputed that figure[/url]. This is Apple's first real attempt at making a summer blockbuster, and the company is pulling out all the stops from aggressive ads to a <a data-i13n="cpos:6;pos:1" href="
https://www.engadget.com/entertainment/apple-made-a-haptic-trailer-for-the-f1-movie-that-only-works-on-iphones-180815475.html">
haptic trailer just for iPhones[/url]
.</p>
<p>For those planning to see the movie anyway, the discount runs through June 29, and $10 off is nothing to sneeze at. That being said, I hope it doesn't become a trend. After all, if I pulled my wallet out of my back pocket, opened it to grab a $20 bill, and saw that someone stuck a coupon for a movie inside it, I'd be a little miffed.</p>This article originally appeared on Engadget at
https://www.engadget.com/entertainment/tv-movies/apple-shoves-f1-movie-ad-into-wallet-144539300.html?src=rssSource:
Apple shoves F1 movie ad into Wallet
