Bowser is leaving Nintendo of America<p>Doug Bowser, Nintendo of America's President and Chief Operating Officer, <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="
https://www.businesswire.com/news/home/20250925384737/en/Doug-Bowser-Bids-Farewell-to-the-Mushroom-Kingdom">is stepping down[/url] on December 31, 2025, according to Nintendo. Bowser's leadership responsibilities will now be split between two executives: Devon Pritchard, NoA's Executive Vice President of Revenue, Marketing and Consumer Experience, will take over as President, and Satoru Shibata, the current Corporate Director and Managing Executive Director, will act as the company's CEO.</p>
<p>Bowser first joined Nintendo in 2015 as <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:2;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/2015-05-20-nintendo-hired-bowser-vp-of-sales.html">Vice President of Sales and Marketing[/url], before <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:3;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/2019-02-21-nintendo-president-reggie-fils-aime-retiring.html">replacing long-time President Reggie Fils-Aim
https://www.engadget.com/super-nintendo-world-universal-studios-hollywood-opening-2023-175710087.html">a theme park[/url] while Bowser was in charge, but also had a major Hollywood release in <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:5;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/super-mario-bros-movie-review-fun-safe-romp-135146207.html">
The Super Mario Bros. Movie[/url] and a successful console launch with the release of the <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:6;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/gaming/nintendo/nintendo-switch-2-has-officially-launched-heres-everything-you-need-to-know-143310136.html">Switch 2[/url] earlier this year. Bowser also weathered his fair share of controversies, including reports that Nintendo of America was failing to address <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:7;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/nintendo-game-testers-sexual-harassment-gender-discrimination-040607823.html">issues of gender discrimination[/url] among its employees.</p>
<span id="end-legacy-contents"></span><p>"Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers," Bowser said in a statement. "Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself,” Bowser continued. “She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth."</p>
<p>According to Nintendo, "Pritchard plans to build on the many experiences that allow consumers to connect with Nintendo's characters and worlds, from video games to entertainment to retail experiences." The company might be too big and successful now to feature someone with as much personality as Fils-Aimé, but if Pritchard plans to stick with business-as-usual, maybe Shibata could become <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:8;pos:1" class="no-affiliate-link" href="
https://www.youtube.com/watch?v=NnJHF-Pt7_0">the public face[/url] Nintendo has been missing.</p>This article originally appeared on Engadget at
https://www.engadget.com/gaming/nintendo/bowser-is-leaving-nintendo-of-america-221650389.html?src=rssSource:
Bowser is leaving Nintendo of America
