Eddy Cue explains why Apple TV dropped the Plus, and how it’s not confusing<div class="feat-image">
</div><p>Apple TV+ is now just
Apple TV, and Apple’s senior vice president of Services says the change was simply the right moment to make it.</p>
<p>In a
guest appearance on The Town podcast hosted by Matt Belloni, Eddy Cue discussed why the company decided to drop the “Plus” from Apple TV Plus and why Apple does not believe it will create confusion with its other products of the same name.</p>
<a data-layer-pagetype="post" data-layer-postcategory="apple-tv" data-layer-viewtype="unknown" data-post-id="1023639" href="
https://9to5mac.com/2025/10/14/eddy-cue-explains-why-apple-tv-dropped-the-plus-and-why-its-not-confusing/#more-1023639" class="more-link">more
Eddy Cue explains why Apple TV dropped the Plus, and how it’s not confusing
