Thanks to Steve Jobs, Flurry Changes How They Collect Data
Out of everything that Apple CEO Steve Jobs discussed at the D: All Things Digital conference on Tuesday, Flurry’s collection of analytical data from unreleased devices seems to have provoked the most ire. Worry no more, Steve!AppleInsider is reporting that after Tuesday’s interview with Apple CEO Steve Jobs at the eighth annual D: All Things Digital conference, mobile analytics firm Flurry is changing how they do things regarding Apple’s products -- both to comply with changes in the iPhone OS terms of service as well as to respect the company’s wishes by not collecting data on hardware.Jobs openly discussed a number of topics on Tuesday night, ranging from Adobe Flash to Google to the lost/stolen iPhone prototype, but few of those rankled the CEO like his discussion of Flurry and how they used Apple’s advertising tools “to identify prototype hardware being tested privately on Apple’s Cupertino, California campus.†Job confessed that Apple was “really naive†regarding what kind of data analytics firm were collecting.For their part, Flurry has announced that they are now taking steps to address those concerns -- including updating its service to comply with section 3.3.9 of the latest iPhone OS developer agreement -- and have even been in touch with Apple about the changes."Regarding sharing some specific aggregated usage statistics, to which Apple is opposed, we will comply with their wishes," explains Peter Farago, Flurry’s vice president of marketing. "Our goal continues to be to add value to the developer ecosystem and be a strong partner to platform providers."We will not collect device data," he concludes. "All in all, the changes required to be in compliance will have little impact on the usefulness we provide to developers about how to improve their applications, and how to continue to increase consumer satisfaction."Flurry made headlines in the tech world at the beginning of this year after bragging openly that they had “tracked 50 suspected Apple tablets on the company’s campus days before the iPad was officially unveiled,†explains AppleInsider. The company admitted it had been tracking such devices since October of 2009.The move clearly incensed Jobs, who did at least leave the door open for possible future cooperation with firms like Flurry. "After we calm down from being pissed off, then we're willing to talk to some of these analytics firms," he said. "But it's not today."
http://www.maclife.com/article/news/thanks_steve_jobs_flurry_changes_how_they_collect_data
