The iPad mini: 2013's next big business tool?
Not long after the iPad mini launched last fall, Cameron Yuill, the founder of AdGent Digital, started using the device to make business presentations.
Convenience was one reason: The iPad mini has all the capabilities of its bigger predecessor, including wireless AirPlay mirroring that allows him to project the tablet’s screen onto a nearby TV. But salesmanship was a factor, too: There’s nothing like arriving at a meeting, seemingly empty-handed, only to pull the latest and greatest Apple technology from a jacket pocket.
“I pull it out and people are quite astounded,” says Yuill, whose company provides advertising on mobile platforms. “We’re in the business, so we’re promoting the usage as much as we can.”
Cameron Yuill of AdGent shows off his iPad mini. Pulling the device out of his jacket pocket for presentations adds a bit of showmanship, he says.
Months after the iPad mini launched to the public, the device appears to be a hit in the consumer sector, combining with the fourth-generation iPad to sell more than 3 million units in the opening days of the product’s life. But analysts have yet to determine whether the new, miniature tablet will follow its larger iOS predecessors from the living room to the boardroom—and if so, what route it will take to get there.
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http://www.macworld.com/article/2025415/the-ipad-mini-2013s-next-big-business-tool-.html
