Too many secrets: Three ways Apple could loosen up
I’ve been mainlining Downton Abbey for the last few days, and one line in particular has stayed with me: that moment when the Lady Grantham and the Dowager Countess lament, “Is there anything worse than losing your lady’s maid?”
As long as we're talking about the kinds of niggling problems that could only trouble people in the "first world," then yes, there is something much, much worse: It’s when you buy a new iPhone on launch day and, due to its new shape and size, you can’t get a decent case for it—or connect it to any of your old accessories. As I tell my children daily, life is rough.
Sure, this is a minor issue in the broad scheme of things, but it’s just one example of how Apple could stand to temper its legendary secrecy with a little more openness in order to improve its customers’ lives.
Lightning in a bottled-up, top-secret container
In the weeks leading up to the launch of the iPhone 5, rumors abounded about the smartphone's shape shifting and, in particular, about the replacement for the dock connector. But many vendors—like consumers—didn’t have a chance to see the new connector in person until launch day.
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