Hands-on with SportsCenter, ESPN's rebranded mobile app
Quick association time: If I say, “sports news,” what’s the first thing that pops into your head? If you’re like everyone I asked (seriously, 10 out of 10, both guys and girls), you answered, “SportsCenter.” ESPN’s flagship TV show has been around, oh, 34 years now, and airs up to 12 times a day to bring you all the news, scores, and highlights you can shake a hockey stick at.
The old ScoreCenter app had a darker look that once seemed masculine but now just looks stale.
(It’s resulted in some funny commercials too.)
But until Thursday, ESPN’s super-popular mobile app for news, scores, and highlights was, rather bizarrely, called ScoreCenter. It still came up first if you searched the iOS App Store for “sports,” but even so, it seemed like an awful waste of branding. Especially since the app even plays the SportsCenter riff (you know, “Da-na-na! Da-na-na!”) when you’d get a push notification that a game was about to start or your favorite team just scored.
Starting Thursday, ScoreCenter is no more. The free app will now live as SportsCenter, with a new icon and a fresh new interface that jibes with the lighter, brighter look of iOS 7. That same lighter palette is echoed on the Android side, just rearranged a bit to make Android users feel right at home.
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