Macy's Dips Toes in Brave New Marketing World
Blaring bargain news over PA systems may become a thing of the past if a pilot project launched Thursday by Macy's and Shopkick catches on with the brick-and-mortar set. The companies are conducting the experiments in Macy's San Francisco and New York City stores. The pilot feeds deal and discount information to shoppers as they roam through a store.
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