Social awareness catapults Tim Cook to 'Person of the Year'<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='
http://www.imore.com/social-awareness-catapults-tim-cook-person-year' title="Social awareness catapults Tim Cook to 'Person of the Year'"><img src='
http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2014/09/tim_cook-iphone-6.jpg?itok=8j8TFk8L' />[/url]</p> <p>For his efforts in diversity, sustainability, and forging strong partnerships to propel Apple's performance, CEO
Tim Cook is the Person of the Year pick for the
Financial Times in 2014. The publication highlights Cook's efforts to do the right thing when it comes to Apple's commitment to
social and
environmental responsibility while at the same time increasing Apple's stock prices by 50 percent this year compared to a tumultuous 2013.</p> <!--break--> <p>The
Financial Times wrote of Mr. Cook:</p>
<p>Financial success and dazzling new technology alone might have been enough to earn Apple's steely chief executive the FT's vote as the 2014 Person of the Year, but Mr Cook's brave exposition of his values also sets him apart.</p>
<p>This year, Cook introduced the new
OS X Yosemite operating system and
iOS 8 alongside a strong portfolio of hardware. Cook also unveiled Apple's foray into the wearables market with the
Apple Watch. But he also pushed for diversity, a stronger commitment to the environment, and bravely came out in support of
gay rights as a gay man himself:</p>
<p>"We do things for other reasons than a profit motive, we do things because they are right and just," Mr Cook growled. Whether in human rights, renewable energy or accessibility for people with special needs, "I don't think about the bloody ROI," Mr Cook said, in the same stern, uncompromising tone that Apple employees hope they never have to hear. "Just to be very straightforward with you, if that's a hard line for you . . . then you should get out of the stock."</p>
<p>Cook also forged a renewed interest in music with the
Beats by Dre acquisition, new partnerships with the fashion and fitness industry, and a partnership with
IBM to give Apple an enterprise push.</p> <p>You can read the full profile of Tim Cook and why he made the Financial Times' 2014 Person of the Year at the source link below.</p> <p>Source:
Financial Times</p> </div></div></div><div id="comment-wrapper-nid-28891"></div><img width='1' height='1' src='
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Social awareness catapults Tim Cook to 'Person of the Year'
